STARTING A PRINTING COMPANY | PART 3: Get Production Figured Out

Step 3: Finding the Right Apparel, Wide Format, and Paper Printing Outsource Partners

As your printing business grows, you’ll quickly realize that you can’t do it all. Sure, you might have dreams of printing custom t-shirts, posters, banners, and business cards yourself, but let’s be real: the costs of equipment and time involved in running every aspect of production can become overwhelming. That’s why outsourcing is your secret weapon. We’d recommend not buying a single machine for the first 6 months. If you have to fill the urge of having a machine, a Heat Press wouldn’t be a bad idea, but other then that, outsource like CRAZY.

When you outsource, you partner with specialists who can handle the production while you focus on what you do best — growing your brand, acquiring customers, and handling the creative side. Whether it’s apparel printing, wide format printing for banners and signage, or paper printing for business cards and brochures, there’s a partner out there who can help you fulfill your vision. So, let’s dive into how to find the right outsource partners for each area.

1. Finding an Apparel Outsource Partner (Let Them Do the Heavy Lifting)

Running an apparel printing business can be incredibly rewarding, but managing the equipment and production in-house can be a headache. Whether you’re creating custom t-shirts, hats, or hoodies, a reliable apparel printing partner can help you produce high-quality products with less upfront investment.

What to Look for in an Apparel Outsource Partner

• Printing Methods: You’ll need to decide whether you’re offering screen printing, direct-to-garment (DTG) printing, heat transfer, or sublimation. Each method has its pros and cons, so choose a partner that specializes in the technique that fits your business model. For example, DTG works best for smaller print runs and complex designs, while screen printing is ideal for bulk orders.
• Quality and Consistency: Order samples to check the quality of their prints. Your customers expect high-quality prints, so you’ll want to make sure the partner delivers consistently with vibrant colors, sharp lines, and durable prints.
• Minimum Orders: Some apparel printers require minimum order quantities (MOQ), while others offer print-on-demand services. If you’re just starting out or plan to take smaller orders, look for a partner who allows flexibility with low MOQs.
• Lead Time: Speed is critical. A reliable apparel partner should have a quick turnaround time to ensure that you can meet your customer’s expectations. Make sure you ask about their average production time and shipping.
• Customization Options: If you plan to offer unique designs or want to expand your offerings, choose a partner who offers a range of apparel options (t-shirts, hoodies, hats, etc.) and custom printing techniques (embroidered logos, foil printing, etc.).

Pro Tip: Look for partners locally who you can build a relationship with moving forward. When the screen printing world gets busy, you want someone you know that you can call and ask to rush a job if needed. It’s a lot easier when you know the person to ask them to RUSH it, then if you don’t know them.

2. Finding a Wide Format Outsource Partner (Banners, Signage, and More)

Wide-format printing is essential for large-scale projects like banners, posters, vehicle wraps, and other large prints. These prints require specialized equipment and often higher volumes than typical desktop printers can handle. If you’re offering wide-format printing as part of your business, an outsource partner who can handle the larger print jobs will be a big help.

What to Look for in a Wide Format Outsource Partner

• Print Quality and Resolution: Wide-format prints are often displayed in public spaces, so quality and resolution are paramount. A good partner will be able to print crisp, vibrant images at large sizes without any pixelation or distortion.
• Material Options: Wide-format printing covers a wide variety of materials, from vinyl and fabric to paper and canvas. Look for a partner who can offer a variety of materials that best fit your project, whether it’s a banner for a trade show, vehicle wrap, or custom wallpaper.
• Printing Techniques: You’ll want a partner who uses high-quality printers and ink, especially for outdoor signage. UV printing and eco-solvent inks are often used for their durability and color quality.
• Turnaround Time and Shipping: For large prints like banners, turnaround time can be a concern, especially if you need to meet deadlines for events or promotions. Ensure your partner can deliver in a timely manner and ship the prints safely.
• Customization: Ask if your wide-format partner can handle various print finishes, such as matte, gloss, or textured. This will allow you to offer different product options for your customers, which can set you apart from competitors.
• Pricing: Wide-format prints can get expensive, especially for larger runs. Be sure to get a clear understanding of their pricing model, and compare prices to ensure you’re getting a good deal. Also, check if they offer volume discounts for larger orders.

For flatbed printing, stickers, etc. we highly Recommend Firesprint.com. They’re your #1 partner for all things printing, based in Nebraska. For a faster turnaround time, but less family owned feel, our next choice is Signs365. They offer 24 hour production, and overnight shipping anywhere in the USA.

3. Finding a Paper Printing Outsource Partner (Business Cards, Brochures, and More)

For smaller print jobs like business cards, brochures, flyers, and posters, paper printing remains one of the most in-demand services in the printing industry. Whether you’re printing for small businesses, event planners, or your own customers, an outsource partner can help you manage the volume without needing a huge investment in paper printing machines.

What to Look for in a Paper Printing Outsource Partner

• Print Quality and Paper Options: You want paper that feels good in the hands and looks professional. Look for a partner who offers a variety of paper stocks (matte, glossy, textured) and finishes (UV coating, embossing, foil stamping) that will make your printed materials stand out.
• Customization: Whether it’s business cards, brochures, or invitations, make sure your outsource partner can print custom sizes, shapes, and finishes to give your products that unique edge.
• Pricing and Volume Discounts: Paper printing is often cheaper when done in bulk. Find a partner who offers competitive pricing and volume discounts, especially if you expect a lot of repeat orders or bulk business.
• Turnaround Time: Paper printing can sometimes involve tight deadlines, so you’ll want a partner who can handle fast turnarounds while maintaining print quality. Ask about rush fees and delivery times.
• Eco-Friendly Options: More and more customers are looking for sustainable, eco-friendly options. If this aligns with your brand, look for a paper printer who offers recycled materials, soy-based inks, and eco-conscious production methods.

Pro Tip: If you’re looking to add something extra to your paper products, find a partner that offers specialty print techniques like spot UV, letterpress, or foil stamping. These can really make your prints pop! We recommend ND4C in Houston, TX. They aren’t as big as 4Over, but the customer service and quality control alone make the few extra $’s worth it.

4. How to Vet Your Outsource Partners

Now that you know what to look for, here are a few ways to vet your potential partners before you commit to a long-term relationship:

• Request Samples: Always ask for samples of the products you intend to sell. A reputable partner will be happy to send samples to showcase the quality of their work.
• Check Reviews and References: Do some research! Look for online reviews, ask for references from other businesses, and check social media to see what customers are saying about them.
• Start Small: Before placing a large order, test your new partner with a small batch. This way, you can evaluate their service, quality, and reliability before scaling up.
• Ask About Flexibility: Things don’t always go as planned in business. Ensure your partner can be flexible with design changes, deadlines, and order sizes.

5. Building Strong Relationships with Your Outsource Partners

Once you find the right apparel, wide-format, or paper printing partner, remember that a successful partnership is built on communication and trust. Keep them updated on your order volumes, expected lead times, and any special requests. A good working relationship will lead to smoother processes, better pricing, and possibly even special discounts down the road.

Final Thoughts: Let the Experts Handle the Printing, You Handle the Business

Finding the right outsource partners for apparel printing, wide-format prints, and paper products is one of the smartest moves you can make as a small printing business owner. Not only does it free up your time, but it also allows you to offer a wider range of products and services without the huge upfront costs.

By carefully vetting your partners and maintaining strong relationships, you’ll be able to focus on what you do best: running and growing your business while leaving the printing to the pros. So go ahead — find your partners, expand your product offerings, and watch your printing business thrive!